The reason why I like this commercial for the Ministry of Sound is because of its formal pattern that translates to several themes. Furthermore, the composition always has balance and the arrangement of the city always seems intentional. For example, this is obvious in the second picture because the building is shaped like a S which is later revealed as apart of the logo. Another important aspect is the way the imagery reveals vanishing points in order to emphasize the shear splendor and impressiveness of the city. The artist is basically revealing that he is cool and his building's are cool too! However, all these images juxtaposed together put the viewer in a tranquil gaze.
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