http://vimeo.com/17299166

The reason why I like this commercial for the Ministry of Sound is because of its formal pattern that translates to several themes. Furthermore, the composition always has balance and the arrangement of the city always seems intentional. For example, this is obvious in the second picture because the building is shaped like a S which is later revealed as apart of the logo. Another important aspect is the way the imagery reveals vanishing points in order to emphasize the shear splendor and impressiveness of the city. The artist is basically revealing that he is cool and his building's are cool too! However, all these images juxtaposed together put the viewer in a tranquil gaze.

The background reminds me of the strategy of positive and negative because the bottom somewhat mirrors the top.  Furthermore, there is a structure that illuminates Sisley as the focal point of this add. I think the position of the two models creates an equilibrium even though there not symmetrical placed in the composition.

This composition has a busy sort of feel but remains aesthetically pleasing. For me, I think this Ad falls under the grouping category. Clearly,  there is a disbursement of action in the overall image that has a sort of radiational structure.  Also, the pattern in the background is repetitive even though the objects in the background are not completely revealed.  This still allows the viewer to focus on the center of the image.

This composition places emphasis on the mirroring effect.  The abstract shapes are identical in nature. The  subjects are almost identical in nature except for the shoes, hair, and colors of the wardrobe. In addition, I feel that the overall composition is built around a concentric structure that draws the viewer to the center of the image. All the layers seem to circle around the same center except the text on the right-hand side. 

I feel that this overall composition is built on the sense of direction and balance. The halo effect draws the viewer towards the singer's face which illuminates a south to north feel.  Furthermore, the halo effect also places emphasis on spatial direction.  The artist probably wanted the overall consumer to have a sort of celestial feeling about the overall product.

First Test Post: Cinema 4D

http://vimeo.com/35145361